WHAT WE’LL COVER
Most brands obsess over one and ignore the other three. On the class I break down all four — and show you which one is actually holding your brand back.
01
PRE-PURCHASE
Everything a customer sees and feels before they buy.
• Stacking touchpoints from every angle — IG, TikTok, YouTube, email, SMS, Discord, site, events
• Each touchpoint compounds, subconsciously lifting your brand above the rest
• Making them distinct — unmistakably yours, never blending into the feed
02
PRE-DELIVERY
The “forgotten window” between bought and delivered — where most brands lose the customer.
• A confirmation + comms experience that feels like a real brand, not a default Shopify email
• A clear shipping timeline so the buyer never second-guesses the purchase
• Staying top of mind until the box hits their door
03
PRODUCT USE
What it’s like to own and wear the piece.
• Matching the product to the life it’s worn in — fit, wash, durability
• Aligning the use experience with the identity you market
• Wearing it reinforces “I’m one of these people”
04
SOCIAL
What happens when the world sees your customer wearing it.
• Visible branding people can point to — tags, logos, signature elements
• Engineering the moment: catches eyes → looks good → “where’s that from?”
• A through-line across customers so the brand spreads itself — free acquisition
STUDENT WINS
No huge followings. No luck. Just the system.